The ASSET Approach to Local SEO 

Build14me have a secret weapon when it comes to looking at your local SEO and social media ASSET.

Using our years of experience in developing websites and our success in using social media and local search to define our own businesses and websites we have developed the ASSET programme. A way of making sure that your turn your website into a genuine asset and not a drain.

Build14me - Our ASSET approach

Build14me - Our ASSET approach




So what is ASSET?

ASSET stands for

  • Architecture

  • Social Signals

  • Story Telling

  • Enrolment

  • Tie In

Architecture – is about making sure that your website is fit for search engine scrutiny. That your site is built with well written code and is responsive, you have speedy loading times, your headers, links, descriptions and titles are all optimised and that your content is relevant and interesting.

Social signals – is about how you use Facebook, Twitter, Instagram, Google+ and Pintereset to drive traffic to your site and help communicate your personality to people who haven't met you (yet).

Story Telling – is all about content and making sure that you are generous with the information you share and that you are creating copy that is interesting and relevant to the people who matter to you.

Enrolment – is about joining local and national online directories to make sure that your company can be found by the people looking for services like yours.

Tie in – is about getting valuable links to and from your website and creating an authority around what you do… and then getting your services endorsed by your customers.

If you work your ASSETs then your website will be found by the right people – customers!


If you would like to know more about how we can help you make the most of your ASSETS talk to us 01273 670 100 or e-mail