7 Tips On How To Write Blog

1. Decide on your audience

Who is going to read your blog?

Once you have decided on your target readers, you can really connect with them. You can decide on how you are going to address your readers, the sort of language you will use and the tone you will take. For example, you would speak very differently to a group of teens and a group of professionals.

Hot tip: decide on a smaller audience that you can identify with, rather than a bigger audience you may not understand

2. Decide on your personality and blogging style

Your blog should be a balance between being conversational, using colloquialisms and easy-to-understand-language, and being concise. You need to develop your own blogging style to communicate your personality and build online connections.

A way of keeping your blogging style concise but maintaining your personality is to stay away from the “fillers” you use in conversations. ‘Maybe’, ‘a few’, ‘perhaps’ –make you seem unsure of yourself and your blogging brand and will unnecessarily increase your word count – be defiant in your opinions and believe in your personality to shine through.

Hot tip: Have a theme that you include in every blog – something that your readers will come to expect on each of your blogs that provides consistency. For example, ‘Hot Tips’, or a ‘Quote of the Week’.

3. Decide on your one simple message

Keep each blog entry to one subject. If a blog has more than one main message in it, why not make it two? Less is more when it comes to blogging!

One simple message does not mean one point described again and again. Over explaining will result in longer paragraphs (a blogging faux pas) and your readers will get bored. Why eat up words with a sentence that says exactly what the previous sentence has just said? Even if it sounds artistic, don’t bother.

To overcome this hurdle, explore the one problem you are blogging about. Ask yourself, what is the problem I am solving? How could it arise? Who could cause it? And so on…this way you deal with the topic at hand and you don’t repeat yourself.

Hot tip: Avoid clichés and jargon because you will find yourself explaining your phrases. Always remember your target audience; they will know what you mean! Ask yourself, how much do I need to explain about this particular topic, process, or programme? If not a lot – then don’t!

4. Decide on your title

Be clear rather than cryptic. When people are asking the blogging world for a solution, they will search their relevant query, for example, ‘How to make chocolate brownies’. If you have an obscure title, your blog won’t be found.

By all means, have an obvious heading and a quirky subheading, if this is your thing – but keep it clear!

Hot tip: let your title be the last thing you decide on. It might be that your blog ended up taking a completely different course to the one you were expecting.

5. Encourage interaction

Don’t forget, your blog is a conversation starter. Under every blog is a comment box, so use it! Encourage interaction – ask your readers what they think, if they have anything to add? Or if they disagree?

Hot tip: respond to people’s comments, continue that communication. Who knows – it could result in a new connection, a new friend, a new client.

6. Write about your passion

There is no point writing a blog about something you don’t like or something you don’t understand.

Write about something you like and people will feel your passion through your writing. Developing your blogging style and communicating your personality. And more importantly, you will enjoy writing it!

Hot tip: Look at some other blogs, I assure you, you will recognise those who see blogging as a chore, and those who genuinely enjoy it! Then have a look at the comments that have been left. The more genuine the tone, the more interaction.

7. Sell yourself and your services

Ask your readers – any questions? Want to find out more? Visit my website, email me, call me! I want to talk to you

Hot tip: add to your website ‘want to find out my views…read my blog’. Your blog is the space where you can be yourself, your website is the space you can be professional. By promoting both a real sense of yourself through your blog and your professional self through your website your clients will know what you are about before they have even met you. 

Never forget – any questions any advice, please get in touch.

To find out more about Build14me, what we do and how we can help you, please visit our website www.build14me.com

Ben Macdonald