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What is Ello?

If you have been browsing the internet over the last few weeks, chances are you have heard about ‘Ello’. Ello is a new social network which has been built around freedom of expression and lack of advertising (unlike twitter and Facebook). Ello was founded earlier this year by a team of 7 design-minded individuals who are Paul Budnitz, Todd Berger & Lucian Föhr of the design firm Berger & Föhr, and Justin Gitlin, Jay Zeschin, Matthew Kitt and Gabe Varela of software consultancy agency Mode Set.

The plan for Ello is to follow a freemium plan where you can pay for additional features, but you will still be able to use the basic service, free of charge. Ello is very similar to twitter in ways, but differs in others. You can follow people by either adding them to your “FRIENDS” or alternatively adding them to “NOISE”. The “FRIENDS” feed displays full-size expanded posts in a list format whereas the “NOISE” displays in a fluid-grid layout to show you lots of content at once. You can post all sorts of content from text, videos, pics (even GIF’s!) and even use emoji’s. On top of that, there isn’t a character limit so unlike twitter, you dont have to abide by the 140 character limit. Think of it as a mix between twitter and tumblr in terms of posting content.

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