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The Perfect Small Business Website

A strong online presence is important for any company, but it is especially crucial for small businesses seeking to establish themselves in the online world and attract interest. Creating a website that will stand out from all the others can seem daunting – below are some tips to ensure you create the perfect website for your small business.

  1. Be clear. Succinctly and directly describe your business, what it is and what it does. The online world is extremely fast-paced so you have to instantly capture your target audience’s attention with your website. Don’t leave any room for confusion.
  2. Be dynamic. Include interesting and engaging sections such as news and testimonials to make it different and exciting. Updating your content regularly gives people incentive to come back and drives search engine traffic. Continue reading…
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Responsive web design – useful links

 

We have posted many links out from our social media recently. We thought it would be useful to have them all in one place for people to view. The many article links are based around responsive web design, seo, web design, marketing and more.

How can long tail keywords be effective within your SEO campaign and gain you advantage over competitors?:

http://www.business2community.com/brandviews/act-on/long-tail-keywords-win-seo-acquire-qualified-leads-01219803

long tail keywords

The 5 pillars of visual hierarchy in Web design. Good article: Continue reading…

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Open all hours – Google’s Live chat for businesses

 

Google are constantly coming up with new ideas and their latest could, they say, help out small local businesses in a big way.

As reported by Techcrunch, a leading technology website focussing on information technology companies, Google is testing live chat with businesses from search results. In their article by Darrell Etherington they say  “Google is testing out a service that incorporates live chat with businesses right into search results, via a new link that shows whether a business is currently available, and immediately launches a chat via Google Hangouts (on either desktop or mobile) if they are”. Continue reading…

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Facebook Policy – enough to have you round for dinner?

 

Facebook released another new policy on Friday 31 January.

It’s a huge document and probably not one most of us want to read  but….the one thing we think you should know is that Facebook now has the right to track what you are doing over the internet, allowing them to understand your habits better to target users with advertisements and generate more money (it always comes back to the Money thing).

The new policy states: “We receive information about you from companies that are owned or operated by Facebook, in accordance with their terms and policies”. Continue reading…

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What is Semantic Search?

 

Great news that everyone wants to hear. Google is making SEO harder. Because it was just too easy with it always changing anyway. Management Today (MT), have predicted in their ’10 Things we think will happen in 2015’ that Google ‘search is going semantic’ on us (not romantic, even though it’s almost valentine’s day).

What does this mean? MT says “So, instead of typing ‘MT subscription’, you’ll be able to ask: ‘Where can I get an MT subscription?’. You could even say please”. Google’s main aim has always been to give the searcher the best possible experience. That’s why semantic search will become more relevant to help achieve this. Continue reading…

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Be careful with what you are Tweeting

 

Rumours circulating recently have proven true,  Bloomberg announced on 5 February 2015 that “Twitter has struck a deal with Google to make its 140-character updates more searchable online” the statement was confirmed by Twitter’s CEO Dick Costolo.

For Google, it will mean information from Tweets will ‘start to be visible in Google’s search results as soon as they’re posted.’

For Twitter, it brings opportunity. Their so called ‘Logged-out users’ will  be converted and sign up for Twitter accounts. And of course they can make more money from advertisement sales. Ah there it is, money. Who doesn’t want to make more money? Continue reading…

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Ello?

What is Ello?

If you have been browsing the internet over the last few weeks, chances are you have heard about ‘Ello’. Ello is a new social network which has been built around freedom of expression and lack of advertising (unlike twitter and Facebook). Ello was founded earlier this year by a team of 7 design-minded individuals who are Paul Budnitz, Todd Berger & Lucian Föhr of the design firm Berger & Föhr, and Justin Gitlin, Jay Zeschin, Matthew Kitt and Gabe Varela of software consultancy agency Mode Set.

The plan for Ello is to follow a freemium plan where you can pay for additional features, but you will still be able to use the basic service, free of charge. Ello is very similar to twitter in ways, but differs in others. You can follow people by either adding them to your “FRIENDS” or alternatively adding them to “NOISE”. The “FRIENDS” feed displays full-size expanded posts in a list format whereas the “NOISE” displays in a fluid-grid layout to show you lots of content at once. You can post all sorts of content from text, videos, pics (even GIF’s!) and even use emoji’s. On top of that, there isn’t a character limit so unlike twitter, you dont have to abide by the 140 character limit. Think of it as a mix between twitter and tumblr in terms of posting content.

Continue reading…

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*NEW* Google Analytics App Launched for iPhone

As of 29/7/14, for the First time ever, you can see your web statistics from your mobile through the new Google Analytics App for iPhone.

Offered as a Free App for both iPhone’s and android’s this app is sure to prove itself popular amongst web agencies and website owners across the globe.

While useful it clearly is in definitely in early stages as functionality is limited somewhat compared to that of the desktop version. Continue reading…

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Spotlight on: Aqutilis.tv – A website to behold – ‘Sea’ for yourself

Aquatilis.tv

Aquatilis is one of my favourite websites. It is an impressive display of web coding and design, but also built to raise awareness for a 3 year oceanic exploration!

Unfortunately, I will have to leave the exploration to the professionals, however with my profession being web design at Brighton’s Build14me.com, I can at least explore the Aquatilis website from the comfort of dry land and would absolutely invite you to do the same.

The site is incredibly visual and suitably designed around magnified images of the oceans most bizarre and colourful lifeforms.

You are welcomed to the site with animated waves rolling in the background and an ‘inhale’ button, seemingly being pushed around by the waves, enticing you to dive the first depth of your journey.

Continue reading…

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Web – Design, Development and Maintenance

At Build14me we are pretty mad about the web! We enjoy the geeky stuff and the cool stuff that goes with it We’re either searching the web, or building the sites to be searched… but we still regularly hark back to more traditional form’s of media too, such as that of the printed press!

There was an article in the Evening Standard the other day that particularly caught our attention while we travelled homeward from the great capital of the country.
Continue reading…

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