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The Mum and Working Academy 2016

The team at Mum and Working have been running successful awards for a number of years, and build14me have been involved as sponsors for two years. The awards recognise ‘amazing individuals, inspiring employers & the many advantages of flexible, family-friendly employment’

This year (2016) for the first time they ran the Mum and Working Academy before the awards event. The academy was an opportunity for business owners, managers and franchisees to ‘join a wealth of like- minded business parents and supporters keen to grow their business, stay ones step ahead, make the right connections and harness the tools and contacts to succeed’.

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SEO, Responsive Web Design and Google updates – August 2015

At Build14me we like to keep up to date with all of the things that matter or should matter to people who have websites. We scour the internet daily and when we find an interesting article we post links on @build14me (https://twitter.com/Build14me) Every month we put together a complete synopsis of all the articles we have read – so you don’t need to miss a great feature just because you missed a tweet.
And don’t forget if you have written or seen an article you think we should re-tweet – then send the details to ben@build14me.com and if we think our followers and customers would find it useful we are more than happy to feature it.

build14me - car - web design brighton

August top stories…

Stop Ghost Spam in Google Analytics with One Filter – moz: Carlos Escalera gives some excellent insights into how to reduce Ghost Spam. (are we the only people who see the word Spam and think Monty Python)

https://moz.com/blog/stop-ghost-spam-in-google-analytics-with-one-filter

Why it is important to balance SEO and user experience – entrepreneur: Anca Bradley, Brand Management Director at Fruition reminds us why we should follow Google’s ‘Focus on the user and all else will follow’

http://www.entrepreneur.com/article/247683

Responsive Web Design is Important for Your Site’s SEO – Business2community: Rolando Herrera talks about how ‘without SEO your picture will be incomplete’

http://www.business2community.com/seo/responsive-web-design-important-sites-seo-01281544
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Responsive web design – useful links

 

We have posted many links out from our social media recently. We thought it would be useful to have them all in one place for people to view. The many article links are based around responsive web design, seo, web design, marketing and more.

How can long tail keywords be effective within your SEO campaign and gain you advantage over competitors?:

http://www.business2community.com/brandviews/act-on/long-tail-keywords-win-seo-acquire-qualified-leads-01219803

long tail keywords

The 5 pillars of visual hierarchy in Web design. Good article: Continue reading…

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Open all hours – Google’s Live chat for businesses

 

Google are constantly coming up with new ideas and their latest could, they say, help out small local businesses in a big way.

As reported by Techcrunch, a leading technology website focussing on information technology companies, Google is testing live chat with businesses from search results. In their article by Darrell Etherington they say  “Google is testing out a service that incorporates live chat with businesses right into search results, via a new link that shows whether a business is currently available, and immediately launches a chat via Google Hangouts (on either desktop or mobile) if they are”. Continue reading…

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Facebook Policy – enough to have you round for dinner?

 

Facebook released another new policy on Friday 31 January.

It’s a huge document and probably not one most of us want to read  but….the one thing we think you should know is that Facebook now has the right to track what you are doing over the internet, allowing them to understand your habits better to target users with advertisements and generate more money (it always comes back to the Money thing).

The new policy states: “We receive information about you from companies that are owned or operated by Facebook, in accordance with their terms and policies”. Continue reading…

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What is Semantic Search?

 

Great news that everyone wants to hear. Google is making SEO harder. Because it was just too easy with it always changing anyway. Management Today (MT), have predicted in their ’10 Things we think will happen in 2015’ that Google ‘search is going semantic’ on us (not romantic, even though it’s almost valentine’s day).

What does this mean? MT says “So, instead of typing ‘MT subscription’, you’ll be able to ask: ‘Where can I get an MT subscription?’. You could even say please”. Google’s main aim has always been to give the searcher the best possible experience. That’s why semantic search will become more relevant to help achieve this. Continue reading…

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Be careful with what you are Tweeting

 

Rumours circulating recently have proven true,  Bloomberg announced on 5 February 2015 that “Twitter has struck a deal with Google to make its 140-character updates more searchable online” the statement was confirmed by Twitter’s CEO Dick Costolo.

For Google, it will mean information from Tweets will ‘start to be visible in Google’s search results as soon as they’re posted.’

For Twitter, it brings opportunity. Their so called ‘Logged-out users’ will  be converted and sign up for Twitter accounts. And of course they can make more money from advertisement sales. Ah there it is, money. Who doesn’t want to make more money? Continue reading…

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Ello?

What is Ello?

If you have been browsing the internet over the last few weeks, chances are you have heard about ‘Ello’. Ello is a new social network which has been built around freedom of expression and lack of advertising (unlike twitter and Facebook). Ello was founded earlier this year by a team of 7 design-minded individuals who are Paul Budnitz, Todd Berger & Lucian Föhr of the design firm Berger & Föhr, and Justin Gitlin, Jay Zeschin, Matthew Kitt and Gabe Varela of software consultancy agency Mode Set.

The plan for Ello is to follow a freemium plan where you can pay for additional features, but you will still be able to use the basic service, free of charge. Ello is very similar to twitter in ways, but differs in others. You can follow people by either adding them to your “FRIENDS” or alternatively adding them to “NOISE”. The “FRIENDS” feed displays full-size expanded posts in a list format whereas the “NOISE” displays in a fluid-grid layout to show you lots of content at once. You can post all sorts of content from text, videos, pics (even GIF’s!) and even use emoji’s. On top of that, there isn’t a character limit so unlike twitter, you dont have to abide by the 140 character limit. Think of it as a mix between twitter and tumblr in terms of posting content.

Continue reading…

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